When the digital revolution started, media companies were among the first ones to embrace it. Today, most media companies create content targeted exclusively at online subscribers on digital platforms, pivoting their efforts to become more user-friendly for a digital audience.
In order to convert free digital users into paid users, it is also important to effectively profile them and target the right ads to the right users. Therefore, it becomes crucial to learn more about the users logging in to view media content – whether on an online magazine or a video streaming platform. At the same time, user information that is collected online needs to be safeguarded and the methods used for data handling must adhere to strict regulations.Continue reading Overcoming the Challenges of the Media Industry With Identity
Best practices and common sense dictate that we use unique, hard-to-guess passwords for each application that we use. However, most of us place convenience over security and give in to the worst password habit – using a single, easy-to-remember password across all our applications. This is simply because of the management of multiple passwords, each following different password policy rules, can be difficult. The problem with this approach is that our single password if hacked or even guessed successfully, can be used in a credential stuffing attack to gain access to several of our personal accounts. Continue reading Web Authentication – The Future of Going Passwordless
ADFS (Active Directory Federation Services) is an SSO solution created by Microsoft to authenticate users logging into applications which are incompatible with Integrated Windows Authentication (IWA) and Active Directory (AD).
ADFS provides organizations with the flexibility needed to simplify the user experience while improving the control that admins have over user accounts across owned as well as third-party applications. Since ADFS implements SSO, your employees are required to remember only one set of credentials for all the applications.Continue reading What is ADFS and why do you need it?
Technology users today are spoilt for choice when it comes to the types of devices and the variety of platforms through which they can stay connected to work and social groups. They can access their accounts from simply anywhere and at any time, as long as they can authenticate their identities.
However, the process of authentication as we know it has remained largely static – the user provides the system with their credentials at the time of access, the system matches it against its database of user data and provides the user access to the network on successfully validating their credentials.
Continuous authentication brings in a new approach to network security, and the reception it has received goes to show the importance companies attach to their security today. Continuous authentication can help your organization protect itself from ‘session imposters’ who try to take over sessions which are open even after the employee is done using them. It also helps you protect your network from credential stuffing attacks and phishing.
What is Continuous Authentication?
In continuous authentication, users are rated based on ‘authentication scores’ which aim to determine, based on user behavior, if the user is actually who he/she is claiming to be. With advanced algorithms which are fast becoming smart enough to understand human behavior, networks can essentially monitor user behavior to determine a user’s authenticity.
For example, in a banking application, if the security solution detects an anomaly in user behavior, it can prompt a logout or request for additional information like fingerprint or password to ensure that the account is used only by the designated person.
Continuous authentication has become powerful enough to analyze information from the various sensors of smartphones and other devices to monitor the pressure on the keypad, the amount of time being spent on an application etc.
With certain continuous authentication solutions, organizations can also assign restrictions based on tolerable risk by specifying the minimum confidence score and factors like a user’s location or time of the access request.
When you implement a continuous authentication solution, think in terms of acceptable risk and context – certain applications in your network might need lower authentication scores than other, more critical, applications.
While planning to deploy a continuous authentication system, it is also important to ensure that it is compatible with your existing security solution and covers all the areas of your organization’s network.
We understand that cybersecurity is becoming more fluid and security solutions are becoming more powerful and customizable. Akku’s DNS filtering and geolocation features can be used to score your users, and this information can be used to continuously authenticate them. To know more about how we can help you, get in touch with us now.
Akku and Okta are both highly efficient cloud security solutions that strive to help companies manage and secure user authentication on applications in their network, and to transform their customer experiences. Here are a few key differences between the features of Akku and Okta.
Single Sign-on
Akku’s requires only a one-click login for universal login access for all applications. This ensures both high security and productivity.
Okta’s one-click authentication has made user login process 50 times faster. This user-friendly and customizable feature uses OTP to access to 5,500 pre-installed applications, ensuring direct navigation.
Multi-factor Authentication (MFA)
Akku’s MFA is simple, inexpensive, and easy-to-use. It provides multiple layers of security to the sign-in process using Time-based OTP (TOTP) and push notification. The former generates passwords every 30 seconds while the latter generates notifications to authorize login attempts.
Okta’s MFA is secure, simple, and intelligent. It verifies access using user’s knowledge, possession, and biometric factors instead of passwords. It also generates security questions, OTPs, and push notifications for a user’s authentication.
Content Filtering
Akku offers a customizable content filtering feature that ensures high productivity across your organization while improving network security. This functionality prevents employees from accessing and browsing irrelevant websites during office hours and prevents distractions and aids in providing secure network access.
Akku prevents your employees from accessing irrelevant YouTube videos which can affect employee productivity and blacklists their personal email id from being accessed using your network or systems.
While providing access to users anytime from anywhere is necessary, it is important to make sure that this feature does not compromise on security. With Akku’s time- and location-based restriction feature, security will always be on guard to restrict unusual user activities. It also restricts access to your network from specific geo-locations to prevent potential security breaches.
Through this feature, Akku allows you to set a minimum requirement for password standardization. This prevents anyone in your organization from possibly setting weak or easy-to-hack passwords. This also allows for password consistency across your organization.
This feature ensures end-to-end communication between the management and the employees. This feature sends push notifications to the employees for each announcement. These notifications appear as soon as a user logs in, to ensure he does not miss any information. To ensure a response from the employee’s side, it restricts action until he has read and replied to the message. This also helps you in ensuring standards compliance across your organization without any gaps.
Okta does not have a well-structured internal communications system like that of Akku.
Akku, a product by CloudNow Technologies, is a robust identity and access management solution that helps improve data security and productivity and ensures transparency and control in tandem. For the modern organization, it is crucial to maximize security, compliance and productivity across your organization and Akku’s features are specifically built around that purpose. Contact us today to know more about how Akku can help you secure your network.
All the information presented in this article is accurate as of May 5th, 2019.
The AD connector which comes with Akku, allows organizations to use either their on-prem AD or Azure AD as the data source for authentication. Akku’s AD is agentless, which means that no additional software is installed in the client environment. Continue reading Akku’s Agentless AD Connector For Improved Security
